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Early in his career as an entertainment industry agent, Marc Guss witnessed a moment he would never forget. Seated next to him was the legendary James Earl Jones, the brilliant actor and perhaps the world’s most recognized and revered celebrity voice.

In that unmistakably magnificent and mellifluous voice, a joyful Mr. Jones thundered an expression of gratitude toward the renowned agency leader. “You are my Alpha Agent!”, he roared in delight to Fred Schiffman, one of Marc’s early mentors and the President of SEM&M — one of the most successful commercial talent agencies of its time.

This inspired moment and the meaning Marc gleaned from it would resonate throughout his career. Its imprint can be seen in Marc’s dedication to his clients, and in the identity of the company he created to empower their careers: Alpha Voices.